SANSAN KRIJGSVELD
EXECUTIVE PRODUCER AND CONTENT STRATEGIST
ABOUT ME
With over 15 years' worth of experience in broadcast production, Sansan has been credited in over 15 television shows and numerous branded content.
Her journey began as a writer and producer for various shows in several terrestrial channels, tackling topics from digital lifestyle, fashion, travel, arts, and sustainable living. As a tech news reporter, she covered international cybergaming competitions in Singapore and Seattle.
As a branded content creator, she led a digital production house into the country’s Top 10 ranking within two years. Among her works include the highest-rating season of a branded children’s variety show, a multi-awarded digital series for a pet food brand, and a digital stunt, which ranked in YouTube’s Ads Leaderboard and garnered millions in organic views.
During her stint as Executive Producer of FOX International Channels Philippines, she created the first local show for Fox Sports and spearheaded the localization of National Geographic Channel’s global franchise, Science of Stupid.
As Head of Content and Production for Brand New Media Philippines, she continued to produce high-caliber digital materials. Whether video, infographic, animation, or any medium, she ensures that all content creation and branded executions will entertain viewers, educate a wider audience, and elevate the quality to global standards.
She is currently a consultant for content marketing and strategy, and continues to produce high-calibre branded materials for broadcast, digital, print, and radio.
SANSAN moved to the Netherlands during the pandemic. She greedily consumes groundbreaking television shows, and misses riding the velociraptor all across Azeroth. When time permits, she goes on road trips with her family to find roads off the beaten track.
PROFESSIONAL HISTORY
CONSULTANT
September 2019 - Present
BROADCAST PRODUCER and CONTENT STRATEGY -- U-Studio content strategy consultant for various Unilever brands. Broadcast, print, and radio producer for creative agencies and clients. Marketing consultant for a fintech app.
MANAGING DIRECTOR
August 2016 - August 2019
BRAND NEW MEDIA Philippines -- Managed day-to-day operations of the company. Personally produced for key clients such as Ford, Unilever, Goldilocks, and more. Lead creatives for content pitches. Coordinated with Singapore regional office for P&L, business development, and regional work. Manoeuvred the team throughout three management transitions.
HEAD OF CONTENT AND PRODUCTION
May 2015 - July 2016
BRAND NEW MEDIA PHILIPPINES -- Led a handpicked team of 7 strong in developing and publishing original web content for the company’s online multi-channel network, www.tv4me.ph. Spearheaded ideation and pitching of client briefs into branded executions. Worked with regional office in Singapore and global office in Australia in ensuring the smooth operations on both publishing and production side.
EXECUTIVE PRODUCER
January 2012 - April 2015
BRAND NEW MEDIA PHILIPPINES -- Led a handpicked team of 7 strong in developing and publishing original web content for the company’s online multi-channel network, www.tv4me.ph. Spearheaded ideation and pitching of client briefs into branded executions. Worked with regional office in Singapore and global office in Australia in ensuring the smooth operations on both publishing and production side.
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SHOESTRING, INC. -- Built and established the digital content production arm of the country’s number one production house, Revolver Studios Inc. Created company business plan and marketing plan and spearheaded its execution. Built corporate roster, managed creation of branding and collaterals, supervised creation of website and other online assets, and established company reputation. Within two years, grew the company from a one-person team to a full creative force that ranked in the Top 10 Production Houses in the country.
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